Blog

Follow Your Leads – Re-engaging Non-active Leads

Part 4 of a 4 part series on Lead Following Campaigns Everybody has people on their lists who stop responding.  They don’t click any links, they don’t opt-in to any more forms, and they don’t even open your emails after 3 … Read more…

Follow Your Leads – Tracking Lead Action

Part 3 of a 4 part series on Lead Following Campaigns For people with large lists, low open rates are common. In attempts to increase open rates and communicate better with our lists, we need to know who on our … Read more…

Follow Your Leads – New Lead Campaign

Part 2 of a 4 part series on Lead Following Campaigns What should you do when someone new joins your list for the first time?  Whatever you decide to do, you should decide to do it while your list is … Read more…

Follow Your Leads – For Their Lifetime

Part 1 of a 4 part series on Lead Following Campaigns Imagine going to someone’s house for the first time. You’d probably want to admire certain things in the home, and would love to have a tour if offered one. … Read more…

Email Marketing – Nurture Sequences

Part 3 of a 3 part series on Email Marketing Email marketing involves an autoresponder and email sequences. I group email sequences into 3 different categories. This blog post is about the category I call “Nurture Sequences”. The nurture sequence … Read more…

Email Marketing – Announce and Remind

autoresponder

Part 2 of a 3 part series on Email Marketing Have you ever wanted to know more about what people mean when they talk about email marketing? There’s definitely more to it than meets the eye. Email marketing involves an … Read more…

Email Marketing – Content Based Emails

autoresponder

Part 1 of a 3 part series on Email Marketing Have you ever wanted to know more about what people mean when they talk about email marketing? There’s definitely more to it than meets the eye. Email marketing involves an … Read more…

Email Marketing – How to Master This Skill

Email Marketing – a Powerful Tool Many people say that email marketing is dying, that it’s best days are gone. This can’t be more wrong. The fact is, we get what seems like a million emails a day, and most … Read more…

Researching client hangouts

We all want more clients. We all want to save time. Although networking in person can be fun, it takes a lot of time and you’re limited to how many people are in the room. This is why you should … Read more…

Keyword research Using Soovle

Soovle is an interesting, fun, and easy free keyword research tool I discovered when googling for free keyword research tools. What makes it interesting is that it gives you commonly searched phrases across different search engines – simultaneously. What makes … Read more…