Blog Posts for Email Marketing

Follow Your Leads – Re-engaging Non-active Leads

  • March 29, 2017 /

Part 4 of a 4 part series on Lead Following Campaigns Everybody has people on their lists who stop responding.  They don’t click any links, they don’t opt-in to any more forms, and they don’t

Read more

Follow Your Leads – Tracking Lead Action

  • January 4, 2017 /

Part 3 of a 4 part series on Lead Following Campaigns For people with large lists, low open rates are common. In attempts to increase open rates and communicate better with our lists, we need to know who

Read more

Follow Your Leads – New Lead Campaign

Part 2 of a 4 part series on Lead Following Campaigns What should you do when someone new joins your list for the first time?  Whatever you decide to do, you should decide to do it while your list is

Read more

Email Marketing – Nurture Sequences

  • October 19, 2016 /

Part 3 of a 3 part series on Email Marketing Email marketing involves an autoresponder and email sequences. I group email sequences into 3 different categories. This blog post is about the category I call

Read more

Email Marketing – Announce and Remind

  • October 5, 2016 /

Part 2 of a 3 part series on Email Marketing Have you ever wanted to know more about what people mean when they talk about email marketing? There’s definitely more to it than meets the eye. Email

Read more

Email Marketing – Content Based Emails

  • September 21, 2016 /

Part 1 of a 3 part series on Email Marketing Have you ever wanted to know more about what people mean when they talk about email marketing? There’s definitely more to it than meets the eye. Email

Read more

Email Marketing – How to Master This Skill

  • September 7, 2016 /

Email Marketing – a Powerful Tool Many people say that email marketing is dying, that it’s best days are gone. This can’t be more wrong. The fact is, we get what seems like a million

Read more

The Importance Of Opt-In Boxes

  • June 5, 2011 /

Imagine going to a networking event with 500 people and not getting anyone’s business card or contact information. You would have wasted a great opportunity to gain some new clients and earn more

Read more